When we’re neck-deep in the weeds getting our clients’ work done, it’s often helpful to take a step back to see what we’ve been doing and how we’ve done it.
No magical solution works for every project, but if we can celebrate our successes and reflect on the challenges, we can learn how to improve on what comes next.
White paper originally published June 2015. Sample datasets can be found here. The question: “In an age of social media, do comments sections still have value?” This is the question posed by Chantal Braganza in J-Source.ca, the Canadian Journalism Project, regarding the ongoing problems news sites have had with vitriolic comments and flame wars […]
Originally published June 2014 I bought a bourgeois house in the Hollywood hills With a trunkload of hundred thousand dollar bills Man came by to hook up my cable TV We settled in for the night my baby and me We switched ‘round and ‘round ‘til half-past dawn There was fifty-seven channels and nothin’ on […]
If you’re in Seattle, and you’ve been interested in learning how to lay out things like brochures, posters, menus, websites – anything, really – you’d benefit from learning InDesign. Adobe InDesign is the industry standard in layout for both print and online, and as flexible as it is, people often need a little help to […]
Let’s say, just for the heck of it, hypothetically of course, that a local TV station contracted with me to figure out their content strategy across a multitude of devices. Wh at would it look like? What are the challenges that news stations face today that have kept them from realizing their potential to reach […]
This is Part 2 of a series on bringing TV news into the modern age. See Part 1 here. Now that we’ve established where the industry is, let’s talk about making it better. And what does that mean to make it better? Let’s admit it. We wouldn’t have to do much to make incremental improvements. […]
This is Part 3 of a series on bringing TV news into the modern age. See Part 1 and Part 2 here. TV news is TV-focused. A legacy product like the 11 O’Clock news has a lot invested in its brand. And stations get a lot in return from advertisers and viewer loyalty, which has […]