Let’s say, just for the heck of it, hypothetically of course, that a local TV station contracted with me to figure out their content strategy across a multitude of devices. Wh at would it look like? What are the challenges that news stations face today that have kept them from realizing their potential to reach […]
This is Part 2 of a series on bringing TV news into the modern age. See Part 1 here. Now that we’ve established where the industry is, let’s talk about making it better. And what does that mean to make it better? Let’s admit it. We wouldn’t have to do much to make incremental improvements. […]
This is Part 3 of a series on bringing TV news into the modern age. See Part 1 and Part 2 here. TV news is TV-focused. A legacy product like the 11 O’Clock news has a lot invested in its brand. And stations get a lot in return from advertisers and viewer loyalty, which has […]